Go Beyond Obvious
An A.I. Experiment: What can A.I. Really Do?
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Ketelsen.ai is an ongoing A.I. prompt and persona crafting experiment. The purpose is to find and go beyond the obvious prompt ideas to get to the creative and new.
CRAFT™️ Pre-Beta and Beta
When your organization adopted its official AI tools, someone signed off on them. Someone reviewed the vendor. Someone checked the security posture. Someone evaluated the data handling policies. Someone made a deliberate decision about which tools your team would use.
When you save your work to the cloud, you probably assume it's safe. Backed up. Protected. Recoverable. You're probably wrong. And you're not alone in being wrong — that's actually part of the problem.
Before CRAFT Framework entered Beta on February 1, we spent eight weeks sharing ideas about AI productivity across every platform we could reach. We tested different angles, different hooks, different ways of framing the same fundamental question: why does working with AI still feel harder than it should?
Eight weeks ago, the CRAFTFramework.ai website was just ideas.
No website. No logo. No brand identity. No images. No blog. No business strategy. No promotional campaign. Nothing except the work from the CRAFT Alpha and a clear vision of what this framework could become.
Here's something that might surprise you: CRAFT isn't just for developers.
Yes, CRAFT borrows ideas from programming—recipes, cookbooks, variables. But you don't need to write a single line of code to use it. If you can have a conversation with ChatGPT, Claude, or Gemini, you can use CRAFT.
Every Monday since December 1, I've published content about CRAFT—what it is, why it exists, how it works, and the journey that produced it. Today is the last Monday before Beta opens.
In 20 days, something I've been building alone for over 70 weeks becomes something we build together.
Most launches come with polished stories. Here's the unpolished version: what building CRAFT actually looks like from the inside.
You don't need to be a programmer to use CRAFT. You don't even need to be technical. If you can describe a process you repeat, you can build a recipe.
Most frameworks start with a whitepaper or a team of researchers. CRAFT started with frustration and a simple question: Why does every AI conversation feel like starting from zero?
A.I. Prompts
A travel plan is tidy until rain, closures, confusing signs, missed connections, and ordinary human fatigue rearrange it. This week gives you three increasingly capable phone-ready prompts: one repairs a broken afternoon, one translates unfamiliar language into an informed action, and one acts as a compact recovery kit for disruptions, budget checks, and trip records. The goal is not to make AI pretend it knows what is happening live; it is to help you think clearly using the facts in front of you.
Welcome to Week 7 of our 8-week Vacation Planning Series. Every week until now has been preparation, but this week, you are finally on the trip. Plans inevitably meet reality, and this post equips you with a small kit of fast, reusable prompts designed to be run from your phone to handle the gap. You will learn how to decode foreign menus contextually, replan a derailed afternoon on the fly, and use calm, structured scripts to advocate for yourself when travel breaks down.
First, the advanced tier is a different kind of artifact. ChatGPT built a better prompt; Claude built a prompt that builds prompts, then propagated a safety rule into everything it produces and asked for a self-predicted failure mode for each one. Second, it is the only post that cites, and the citations are tiered by difficulty and correctly framed as sources to consult rather than rules applied. Third, it solves the week's central problem — a model that cannot know live facts — by changing what gets asked for, not just by forbidding the wrong answer. "Kinds of places that are usually open" is a small phrase doing structural work.
Six weeks of planning meet a locked museum door, a menu in an alphabet you can't read, and a departures board that just turned red. This week's three prompts are built for that moment: a beginner day-rescue prompt that rebuilds a broken afternoon in about a minute, an intermediate decoder that turns any menu, sign, or notice into something you can act on, and an advanced kit-builder that generates a whole set of labelled, one-handed prompts — including a counter script and a daily budget check against your Week 1 ceiling. Every one of them is short enough to use standing in the rain.
The parts of a trip that actually ruin trips are never the parts you daydreamed about — it's the passport with four months of validity left, the insurance tier you clicked past at checkout, the card quietly taking three percent of every dinner. This week's three prompts turn that low hum of unease into a sequenced, sourced audit: a beginner checklist that tells you what to confirm and who can confirm it, an intermediate pass that reads your own policy and card terms back to you in plain English, and an advanced countdown matrix that dates every task backwards from departure and tells you exactly what to do the moment a wallet disappears. None of them will tell you what the rules are. That restraint is the entire reason they're safe to use, and it's what makes them faster than guessing.
Most vacations are not ruined by a weak itinerary. They are ruined by an expired document, an uncovered assumption, a blocked card, a medication problem, or a phone that disappears along with every confirmation number. This week offers three prompts at three depths: a simple deadline checklist, a protection-plan stress test, and a reusable countdown audit matrix that turns low-glamour travel risks into verified, assigned actions.
The result would flip if ChatGPT lost one point for overengineering its advanced prompt, or if Claude received one additional point for the practical advantage of its simpler and more readable designs. This is not a decisive superiority result. It is a narrow choice between ChatGPT’s stronger controls and Claude’s stronger editorial restraint.
The shape of your vacation is set—the flights are booked, the lodging is secured, and the itinerary is built—but the unglamorous logistical details are what will actually dictate whether you get across the border or end up stranded. This week tackles the high-consequence friction of travel planning: passports, insurance, cross-border payments, and document backups. We have designed three prompts at varying depths—a beginner requirements checklist, an intermediate policy translator, and an advanced countdown audit matrix—that instruct the AI to structure your blind spots and point you to authoritative sources without hallucinating dangerous legal or medical advice. A missed detail at the checkout desk costs money; a missed detail at passport control costs the entire trip.
You have a destination, a budget, confirmed flights, and a place to sleep—now you have to figure out how to fit your entire wish-list into a single week without losing your mind. Most itineraries fail not from bad choices, but from over-scheduling, geographic ping-ponging, and showing up to find a museum locked or a restaurant fully booked. This week provides three prompts at three depths to solve this: a beginner prompt for grouping stops by neighborhood, an intermediate prompt to establish a flexible daily rhythm, and an advanced prompt that builds a comprehensive day-by-day plan with a reservation deadline calendar. Let’s build a schedule that actually survives contact with reality.
This week’s divergence teaches a critical lesson about prompting: do not let the AI guess facts it cannot verify. All three models correctly recognized that LLMs hallucinate live data like opening hours and train schedules. The best prompts (like Claude's and ChatGPT's) solve this by changing the AI's job title. Instead of asking the AI to be an omniscient travel agent, they ask it to be a map-aware strategist that organizes your ideas, flags potential risks, and hands you a specific, prioritized checklist of exactly what you need to verify in the real world.
A.I. Personas
Specializes in perfect session startups, ensuring all CRAFT files are loaded correctly and the framework is properly activated for maximum effectiveness. Casey excels at detecting missing components, setting up proper handoff chains, and establishing the comment protocol (H->AI and AI->H) that makes CRAFT conversations flow smoothly. This persona prevents the common "why isn't my framework working?" frustration that derails productivity. Essential for users new to CRAFT or starting complex multi-session projects. CRAFT Connection: Directly implements the CHAT-SESSION-INITIALIZATION recipe (RCP-001-004-001) and ensures all Section 1.1-1.9 Global Instructions are active. Casey also verifies the Recipe Security Protocol is engaged.
Designs complex multi-step CRAFT workflows that chain recipes together into sophisticated automation sequences. River specializes in conditional branching, parallel recipe execution, and creating decision trees that adapt based on AI outputs. This persona transforms simple recipe execution into intelligent workflow automation that responds dynamically to changing project needs. Essential for entrepreneurs building AI-powered business processes. CRAFT Connection: Creates RECIPE_CHAINS in the Framework Cookbook, implements conditional execution patterns using PROJECT_FUNCTIONS, and establishes workflow state management in PROJECT_VARIABLES.
Specializes in designing sustainable revenue models and pricing strategies for SaaS and subscription businesses. This persona excels at calculating unit economics, identifying expansion revenue opportunities, and creating tiered pricing that grows with customer value. Perfect for entrepreneurs struggling with the "how much should I charge?" question and those ready
What It Is: This is a suite of AI personas that simulate the key players in the fundraising process. It includes personas like a skeptical venture capitalist who will poke holes in your business model, a pitch coach who specializes in narrative storytelling, and a financial analyst who can help you frame your projections.
Why It's Used: Crafting a narrative for investors is a different skill than marketing to customers. These personas are used to pressure-test your business idea and refine your story specifically for an investor audience. They help you anticipate difficult questions, strengthen your financial arguments, and build a compelling pitch deck that clearly communicates your vision, market opportunity, and potential for high returns. This process helps you walk into investor meetings with more confidence and a much stronger case.
Transform your AI assistant into a specialized marketing expert with these three powerful Marketing Maven personas. Whether you're a first-time entrepreneur needing friendly guidance, a growing business ready for strategic campaigns, or a scale-up pursuing explosive growth, these carefully crafted personas deliver the exact expertise you need. Each persona—from the approachable Brand Builder to the data-driven Campaign Architect to the growth-hacking Virtuoso—brings unique methodologies, communication styles, and decades of virtual experience to help you craft compelling campaigns, optimize conversions, and achieve measurable marketing success. Discover how the right AI persona can revolutionize your marketing approach and give you access to an entire marketing team at a fraction of the cost.
Go-to-Market Personas are specialized AI personality frameworks designed to help entrepreneurs plan launches and refine messaging with confidence. These aren't generic marketing prompts—they're sophisticated advisors that understand market dynamics, positioning psychology, and growth mechanics at different complexity levels.
Your website copy is your 24/7 salesperson, but most entrepreneurs either overthink it into paralysis or rush through it with generic templates. What if your AI assistant could transform into a specialized website copywriter, perfectly calibrated to your skill level and business stage? These three personas focus exclusively on the three pages that matter most: Homepage (your first impression), About (your trust builder), and Pricing (your conversion point).
Starting a business without clear branding is like trying to navigate without a compass – you might move forward, but you'll waste energy zigzagging instead of progressing strategically. What if your AI assistant could transform from a generic helper into a specialized branding strategist, perfectly calibrated to your experience level and current needs? These three personas are designed to systematically guide entrepreneurs through the essential branding elements that matter most in the first 30 days, without requiring historical data or complex analytics.
An AI persona is a structured set of instructions that defines how an artificial intelligence system should communicate, behave, and respond in conversations. Think of it as a comprehensive behavioral blueprint that shapes the AI's personality, expertise areas, communication style, and interaction patterns. Unlike simple prompts that tell an AI what to do, personas tell an AI how to be.
What if your AI could swap into a rigorously fact‑only historian—one that summarizes only what happened, ends precisely at your cutoff date, and never drifts into predictions? A single, well‑designed persona can dramatically tighten outputs for retrospective research, compliance reviews, and evidence‑based strategy work.
CRAFT™️ is an acronym for Configurable Reusable AI Framework Technology. CRAFT™️ is an on-going weekly experiment where I will be working together with the world’s most advanced commercially available A.I.s to develop a new way way to communicate with A.I. while adapting the principals of Object Orientated Programming to AI Chats. The goal is deeper, more intuitive and more meaningful interactions with A.I. chat tools.
When your organization adopted its official AI tools, someone signed off on them. Someone reviewed the vendor. Someone checked the security posture. Someone evaluated the data handling policies. Someone made a deliberate decision about which tools your team would use.
When you save your work to the cloud, you probably assume it's safe. Backed up. Protected. Recoverable. You're probably wrong. And you're not alone in being wrong — that's actually part of the problem.
Before CRAFT Framework entered Beta on February 1, we spent eight weeks sharing ideas about AI productivity across every platform we could reach. We tested different angles, different hooks, different ways of framing the same fundamental question: why does working with AI still feel harder than it should?
Eight weeks ago, the CRAFTFramework.ai website was just ideas.
No website. No logo. No brand identity. No images. No blog. No business strategy. No promotional campaign. Nothing except the work from the CRAFT Alpha and a clear vision of what this framework could become.
Here's something that might surprise you: CRAFT isn't just for developers.
Yes, CRAFT borrows ideas from programming—recipes, cookbooks, variables. But you don't need to write a single line of code to use it. If you can have a conversation with ChatGPT, Claude, or Gemini, you can use CRAFT.
Every Monday since December 1, I've published content about CRAFT—what it is, why it exists, how it works, and the journey that produced it. Today is the last Monday before Beta opens.
In 20 days, something I've been building alone for over 70 weeks becomes something we build together.
Most launches come with polished stories. Here's the unpolished version: what building CRAFT actually looks like from the inside.
You don't need to be a programmer to use CRAFT. You don't even need to be technical. If you can describe a process you repeat, you can build a recipe.
Most frameworks start with a whitepaper or a team of researchers. CRAFT started with frustration and a simple question: Why does every AI conversation feel like starting from zero?