CRAFT Built CRAFT: 8 Weeks from Nothing to Beta
SPECIAL SERIES :: THE CRAFT™️ BETA :: POST 1
Eight weeks ago, the CRAFTFramework.ai website was just ideas.
No website. No logo. No brand identity. No images. No blog. No business strategy. No promotional campaign. Nothing except the work from the CRAFT Alpha and a clear vision of what this framework could become.
Today, everything you see at craftframework.ai exists—built in 14 working days using the very framework you can now try yourself.
That’s not a typo. Fourteen days. On my days off (Sundays and Mondays), spread across 7 weeks.
This is the story of how CRAFT built CRAFT.
The Projects That Made This Real
Every piece of the CRAFT Beta was created using CRAFT itself. Here are the six projects that transformed a collection of ideas into what you see today:
CFT-PROJ-CP-045: Branding and Messaging – This project created everything you associate with CRAFT—the brand specification, the logo, the visual identity, the messaging framework, and the prompts that generated every image you’ve seen. Most of the CRAFT brand was created in two days using the CRAFT Branding and Identity Cookbook. Two days from ‘we need a brand’ to ‘here’s our complete identity system.’
CFT-PROJ-CP-044: Plugin Research and Optimization – All of the technologies I was using 8 weeks ago were new to me. A year ago, I would have watched hours of videos and scoured the web for answers. With CRAFT, I created a project, told it what files it needed to answer questions, and attached them. Now whenever I encounter anything I don’t know, I go to this project and ask: How do I do [this thing]? It responds with detailed, easy-to-follow steps tailored to my specific setup. No more generic tutorials. No more outdated Stack Overflow answers.
CFT-PROJ-CP-046: AI Automation Integration – Parts of the CRAFT website are already automated, and I plan to automate more. This project is my automation guide—it knows my systems, my preferences, and my constraints, so every recommendation actually works in my environment.
CFT-PROJ-CP-047: File Management and Version Control – I’m new to Git. It’s not my favorite thing. So I built a project that teaches me Git using small words and easy-to-follow steps. When I need to do something with version control, I don’t Google it—I ask my project, which knows exactly how much (or how little) I understand and explains accordingly.
CFT-PROJ-CP-048: Beta Promotion Planning – This project created the entire 8-week Pre-Beta promotional campaign—72 pieces of content across 9 platforms, including the blog post you’re reading right now. It developed the messaging strategy, built the content calendar, and generated copy-paste ready social posts for X, LinkedIn, Bluesky, Dev.to, GitHub, Mastodon, and Hugging Face. The marketing campaign promoting CRAFT was itself built using CRAFT.
CFT-PROJ-CP-049: Core Framework Enhancement (The Master Project) – Originally created to revise the core CRAFT files, this project evolved into the master project for the entire Beta. And this is where things get interesting. Project 049 successfully strings together knowledge from 56 past chats (and counting). Let me explain what that means. Claude supports a 200,000-token context window—roughly 500 pages of text per session. But here’s what makes CRAFT different: it doesn’t just dump all that information into the next chat. At the end of each session, CRAFT captures only the most important information—key decisions, critical learnings, what worked, what didn’t. That’s access to the most important information from approximately 28,000 pages of densely packed project history—successes, decisions, learnings, and context—all instantly accessible. The actual Chat History file is 34,915 lines of distilled knowledge.
Imagine an AI that actually remembers everything important about your work.
What This Means For You
I need to be clear about something: I’m not a professional developer. I have not been a designer in decades. I’m a cybersecurity professional who works full-time Wednesday through Saturday and only has two days a week for CRAFT.
If I can build all of this—a complete brand, a functional website, an 8-week marketing campaign, and a framework sophisticated enough to manage itself—in 14 working days, imagine what you could do with your expertise.
What could you accomplish with an AI that doesn’t just answer questions, but actually knows your project? An AI that remembers your preferences, your constraints, your past decisions, and your goals?
That’s the difference CRAFT makes. Not a smarter AI—a structured AI. One that builds on every conversation instead of starting from zero each time.
Join Us
The CRAFT Beta is now open. As a Beta tester, you’ll get:
• Free access throughout the entire Beta period
• Founding Chef recognition—permanent early adopter status
• Beta Legend opportunity—limited free lifetime access for top contributors
• Real influence on what CRAFT becomes
• Early expert status in an emerging methodology
Ready to structure your AI? https://craftframework.ai/register/founding-chef/
Welcome to the kitchen. Let’s cook something remarkable together.
