Go Beyond Obvious

An A.I. Experiment: What can A.I. Really Do?

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Richard Ketelsen Richard Ketelsen

Claude :: Week 6 :: Getting Your Money Right Before You Shop

The most expensive decision at any dealership is not which vehicle drives off the lot — it is the interest rate written on a piece of paper in a back office called F&I, usually while the buyer is tired, emotionally committed, and has no competing offer in hand. On a $35,000 vehicle financed over 60 months, a one-point APR difference quietly removes roughly $880 from the buyer's wallet, and a two-point difference — the maximum spread federal regulations allow dealers to mark up between the rate a lender quotes them and the rate the dealer sells to the buyer — erases closer to $1,800. That is the gap this week's three prompts are built to close, before the buyer ever smells a new-car interior.

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Richard Ketelsen Richard Ketelsen

Claude :: Should I Buy a Car Right Now? The AI Prompt That Does the Math Before You Do the Deal

All three prompts in this week's collection attack the same fundamental question — can you actually afford to buy a car right now, and should you? — but they approach it at wildly different levels of financial depth. The Beginner variation ("The Reality Check") is a five-minute gut check: plug in your income, expenses, and credit score, and the AI tells you whether to buy, wait, or keep your current ride, no spreadsheets required. The Intermediate variation ("The Total Cost of Ownership Calculator") goes deeper, building a full 5-year cost projection that includes the expenses most buyers forget — insurance, depreciation, fuel, maintenance, and repairs — so you see the real monthly cost, not just the payment the dealer wants you to focus on. The Advanced variation ("The Pre-Purchase Financial Architecture") treats a vehicle purchase the way a CFO treats a capital expenditure: four structured deliverables covering affordability at multiple loan terms, opportunity cost against investing or paying down debt, side-by-side TCO comparisons for 2-3 vehicles, market timing analysis, and a risk register for everything that could go wrong. If you have never asked AI for financial advice before, start with Variation 1 — if the number it gives you surprises you, that is exactly the point.

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Richard Ketelsen Richard Ketelsen

Claude :: Teaching AI Your Brand Voice in Five Examples

The core challenge is immediate and painful: you ask Claude (or ChatGPT or Gemini) to write something, and what you get back sounds nothing like your brand. It's generic, it's corporate, it's flat. The fix is elegant and well-researched: few-shot prompting with real examples of your writing. By showing the AI 3-5 actual samples from your content library, you teach it the patterns that define your voice. This post gives you three proven approaches, from beginner-friendly to precision-engineered.

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Richard Ketelsen Richard Ketelsen

Claude :: Role Assignment in AI Prompts: Why One Sentence Changes Everything

This post explores role assignment — the practice of telling an AI who it should be before asking it to do something — through three progressive variations, each building on the last. Role assignment is deceptively simple: one sentence can fundamentally shift the quality, depth, and usefulness of everything the AI produces.

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Richard Ketelsen Richard Ketelsen

5 Prompt Mistakes That Ruin Your AI Output (And How to Fix Them)

You typed a perfectly reasonable question into ChatGPT, Claude, or Gemini — and what came back was a bland, meandering wall of text that could have been written by a bored textbook committee. Sound familiar? Here is the thing most people never realize: the AI did not fail you. Your prompt did. The gap between a disappointing AI response and a jaw-dropping one almost always comes down to a handful of avoidable mistakes — five of them, to be exact. Fix these five, and you will wonder why AI ever felt unreliable in the first place.

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