Go Beyond Obvious

At the “In-Depth Research and Reporting” stage, journalistic integrity depends on two pillars: asking the right questions and verifying the information. If you’re an entrepreneur writing a blog post, whitepaper, or thought leadership article, you can leverage this prompt to simulate expert interviews without immediately needing to schedule real conversations. It’s also valuable if you plan to conduct actual interviews—by providing a prebuilt questionnaire and source-verification checklist, you save hours on preliminary research. This urgency is especially true when deadlines loom, and you need reliable, well-sourced quotes or data to back your narrative.